How To Become A Fashion Merchandiser

Many dream of entering into the glamour of a fashion career. Most dreams of such careers as fashion model or fashion designer. However a career in fashion merchandising can be very rewarding and self satisfying. It may not be easy to become a fashion merchandiser however with the right training and experience it can come about without much trouble for those who are willing to dedicate themselves to their career.

You might have a natural flair for being a fashion merchandiser. You will normally know if such a career is right for you. You may have felt it from a very young age as you have entered into dress shops or other clothing retail outlets. You have admired the way the clothes were put on display and respected the sales girl at the counter. Your friends may have admired your taste in clothing and frequently asked for your advice on what type of clothing they should wear.

If you are thinking of a career in fashion you might also want to think of ways in which you can be educated in the finer details of fashion merchandising. Often if you want to get into the high end of the market you may be expected to have a degree, diploma or at least a certificate to indicate that you have studied some of the more complex issues related to fashion merchandising.

From a perspective of fashion you might study areas of fashion designs, running a fashion boutique, textiles and the history of fashion. From a business perspective you might learn how to manage a business, including accounting, analyse market trends and how to make sales. You might even study human resources so that you might know how to recruit, train and manage your staff. Personal development courses will also be of interest and most beneficial in an area which concerns customer relations.

If you are taking fashion merchandising seriously you will want to keep up with the latest trends in the world of fashion. The world of fashion is in a constant state of change. Perhaps the most significant change over the last ten years is the introduction of the internet. Online marketing has become vital. Even those who do most of their work offline will normally need to know something of what is happening online. Many fashion gurus are now using the internet to assist them in their occupation. Indeed internet marketing has opened up a completely new world of how fashion is promoted and sold.

A career in fashion can open up many doors to other related occupations. One such occupation is that of being a webmaster. By webmaster it is meant that the owner promotes a website. It can be quite easy for you to set yourself up on a website as long as you make yourself aware and educated in emarketing. On the internet you can display your own products or you can become an affiliate marketer and promote other people’s products. There can be a lot of satisfaction in setting up your own website and displaying your own range of products or products owned by those you represent.

To get started with fashion merchandising on the internet it is good to become aware of available resources. There are sites that can provide you with an online education, sites that can provide you with the necessary infrastructure and sites, which will enable you to promote your products online. You can even extend yourself from the internet to off line activities and promotions. There is a lot of variety and a lot of opportunity to extend yourself into a lucrative and satisfying online fashion merchandising career.

“Brad P’s Fashion Bible” Review – Never Worry About What to Wear Again With Brad P’s Fashion Bible

A guy meets a girl and instantly faces the biggest challenge. The first impression he makes. Beautiful girls get approached all the time. This is why she quickly needs to decide if he’s worth pursuing or not. Girls don’t consciously feel attracted to a man. They don’t think “hmm, he has a nice smile, is six foot tall, let’s get attracted”. You might wonder what makes a girl attractive to a man. Well, girls are subconsciously attracted to qualities like social status, leadership, dominance and protection. And how can you convey these traits, so that when you meet a lovely girl, she could fall in love with you? A big part is how you dress. When dressed well, women can see your curves which conveys dominance and your type of personality.

Now if you are one of those guys that never had cool friends that could give you advice on fashion or never had women to help you out, then it’s to no surprise that you probably never get many compliments from women on the way you dress yourself. (If you do, still read on, since if you have some sense about fashion then you can even improve upon your style). The problem for these guys that poorly dress themselves is that they simply don’t know what they should take into account when trying to find a style that fits their personality. There are so many things to consider and yet for these men there is no resource that can help them.

Men don’t have a clue about fashion. Even most “cool dudes” don’t have the kind of success you can have when you dress well. They walk around in the same clothes they wore when they were young, ignorant to that conveying childishness for example. Did you know that your sense of style and fashion is a good measure for the amount of women in your life? If you never had women or stylish men help you out with fashion, you probably don’t get compliments from women about the way you dress (If you do, read on, because if you already have a sense of fashion, you can improve your style even more). The problem with men that don’t dress themselves well is that they never learned what style is tailored for their personality.

Do you want to dress in a way that perfectly fits your personality and get women to drool all over you? (As long as they don’t ruin the clothes of course!).

If you said yes, Brad’s Fashion Bible is written just for you. He goes into depth about the psychology of clothing, for example about “nice guys” and their needs to blend in with the rest of their peers when they were young (which causes them to continue to dress boring today). You see, the beliefs and values these nice guys have developed over the years have caused them to dress in ways completely unattractive to women. I’ve found it an interesting take on fashion to look at the inner beliefs that reside within us that influence the way we dress. Because brad has studied psychology for at least 13 years he does seem to know what he’s talking about. I do think that he elaborated a bit too much on this though and if you are just a regular guy with no inhibitions about trying something new to wear, then you might want to skip the first part of Brad P’s Fashion Bible.

After our psychology lesson we get right into the elitist world dressing and communicating. Because girls (biologically) want the best guy they can find, emulating the elite will create instant attraction.

In the next part the fun really begins, as Brad explains the three frameworks for creating your look. The first framework is normal and well dressed. It’s easy to do and to start off with. The second framework is sexy stereotyping. Girls have a picture of their dream guy in their heads before meeting you, being dressed as the stereotype that fits that picture will cause her to be open to you immediately and will open the door to sex very swiftly. There are various types described in Brad’s Fashion Bible and you will find a style that suits your personality, e.g. rock star. This will have a huge impact on girls that you’ll meet as they can brag to their friends that they slept with a rock star like you. ‘Framework Three’ is pushing the limits. This one is the most difficult to create, since you’ll have to be aware of the latest fashion and are actually mixing looks and stereotypes. When you master this frame, picking up models will be easier because she’ll identify you as someone within her league.

At the end of the book Brad speaks about the basics of fashion, which include a lot of stuff to consider, like grooming and what to NEVER wear. On the very end there are a series of questions that clear up any remaining doubts around fashion.

Brad P’s Fashion Bible is a great read. Although somewhat short, considering that the first half of it is spent discussing what influences the way we dress. I’ve checked out the other resources but they only talk about the clothing itself, instead of explaining how to create a style that attracts women like honey attracts bees. This book is an easy read and the ideas described are easy to grasp and after a quick read trough Brad P’s Fashion Bible you will have enough ideas and motivation to go shopping immediately! (I did).

Most Popular Women’s Fashion Accessories

Aristotle, one of the greatest philosophers in history once said that a woman is God’s most beautiful creation. As a woman, you need to be a living proof of this statement. That is why, it is important that we always look good and presentable no matter what we do and where we go. In doing so, one should always be in fashion.

Many will agree that wearing good clothes can greatly enhance your looks and can instantly turn you into fashionable woman. And to further enhance your looks and beauty, you need to wear women fashion accessories. It is not just about being beautiful but it is your desire to stand out and be noticed in the crowd. And these are only attained by wearing the appropriate fashion accessories.

Women’s fashion accessories are ornaments worn or used by women to accentuate pertinent style or design in their outfit. Also, they are used to complement their clothes, giving a new exquisite look that will surely draws attention. As these women fashion accessories are becoming more and more popular, they are not just considered as fashion essentials but some regard them as fashion basics. This is very true especially to women who would not want to go out without them because it has already been a party of their lifestyle. That is why these are not just merely an accessory. Women fashion accessories are valuable assets.

With several different kinds of women’s fashion accessories, these just some of the most loved and most popular fashion-accessories of all.

Jewelries. These shiny and sparkling ornaments are very well known women fashion accessories. Examples of which are earrings, necklaces, bracelets, rings and even watches. Jewelries are popular and one of the most loved because they can be worn regardless of age. From children, or even babies, to grandparents, they are all fond of wearing such glamorous, colorful and sparkling fashion accessories.

Purses and Handbags. These handy bags are popular fashion-accessories for women and teenage girls as well. Actually, these fashion-accessories are considered as compulsory accessories that every woman and girl should always have. Since girls are known to bring their beauty kits along with some other important things, handbags are quite useful to conveniently carry stuffs.

Shoes and Sandals. Shoes and sandals are always part of your fashion wardrobe. These usually come in various designs and styles. One should carefully choose the carefully and pick the ones that can complement your outfit.

With women fashion accessories, you can easily add elegancy and sophistication into your looks as it enhances your clothes and your beauty. However, you need to choose the right pieces in order to work out. Although looking at them can amaze and impress you, they can still bring you down if you wear them in the wrong way. Also, it is important that you are wearing just enough and avoid over accessorizing yourself. With a lot of women’s fashion-accessories available in the market, both at your local stores and even online, you will definitely find the suitable pieces for you. All you need to do is to learn how to properly accessorize yourself and surely you will shine.

Marketing Fashion Jobs

If you think that you are a fashionista by your own style and you find it easy to set trends rather than follow them blindly, this could just be the job for you. In essence, all you have to do is market fashion in a package that is attractive and enticing and can draw in consumers. Marketing fashion jobs are easy to do for all they demand is an inherent knack for identifying popular tastes. Once you are blessed with this talent, you can simply combine your intuition about people’s preferences with a commercial way of thinking and voila you will have landed yourself in marketing fashion work in no time!

To understand this career line better you can think of it as a combination of fashion techniques and marketing strategies. To apply for these jobs, people need to develop a good understanding of sales, market management, merchandising, presentation etc. You need grasp the spirit of selling- you need to know what will sell and what not as well as how to sell certain products by displaying it in a manner that will catch people’s attention. Moreover, professional competence is valued in the areas of fashion display.

So if you think you are competent enough to take this up as a profession, all you will need is a degree from a registered university in fashion. After all the degree will ensure that you have a clear cut understanding of the needs of the different trades for only then will you be able to cater to the requirements of your company. Not every product can be sold in the same way and different product merits different ways of promotion and marketing- while displaying some in an attractive manner shall suffice, others might need to be complemented with discounts and free gifts. A fashion technician should be well educated in these versatile methods of marketing.

Apart from this, one should know that work in the marketing fashion industry can get very stressful. More often than not people in this sphere have to work hard to meet deadlines and change display settings at the last moment in lieu of some new trend in the market. Therefore a professional degree is vital in this field to ensure that people can work with a positive attitude and cope up with the stress with a smile on their faces.

Jobs in marketing fashion for people who not only have an inherent knack for it but have also secured a professional degree are manifold in nature. You can choose from a wide array of employment opportunities in marketing fashion-from becoming a marketing fashion consultant, marketing fashion advertising and promotion executives, marketing fashion sales manager, fashion merchandiser, marketing fashion public relations executive to marketing fashion personal shopper.

Each of the job profile demands a deep understanding of both fashion styles as well as marketing strategies. However, it depends from job title to title as to which half is to be stressed upon, that is to say, while fashion marketing sales executive will demand a greater in depth knowledge of sales and market management; marketing fashion personal shopper will require you to make use of your sense of fashion more than anything else.

So grab your pen and write out an application letter right away if you feel that you belong to this world of jobs!

What Is Fashion Marketing? Find Out Here

The fashion industry is made up of more than just designers and magazine editors. Someone is needed to put those fashion pieces into shops and make them look gorgeous. That is a job for the fashion marketer and that’s basically what fashion marketing is about. So if you love fashion but do not have skills in designing or writing, you can consider becoming a fashion marketer.

What do they do?

These marketers build publicity for fashion apparels. They decide whether a range of clothes should be quirky or classic. And they also liaise with media people to make sure their brand receives enough coverage. The best thing about the job that most fashion marketers agree on is that they have to go shopping in the name of trend forecasting and searching for suppliers.

In a nutshell, they make clothes appear desirable to the public. They are involved with the retail shop’s image too – like determining which clothes go into the shop, how the shop is decorated and the way clothes are presented.

So How Much Do They Earn?

Professional marketers can earn around USD$10,000 a month in countries like the USA. Entry level pay is much lower. A good way to find out how much a fashion marketer earns in your area is to do a job search online for a good gauge. Fashion marketers with knowledge to start their own businesses can earn a comfortable income too.

I Want to Be Involved in Fashion Marketing! How do I Start?

If you are fresh out of high school, this is a quick summary of what you need to do:

1) Start by searching up reputable fashion companies.
2) Send out your résumé and cover letter for assistant positions.
3) Work your way up the corporate ladder or go to school.

Why Should I Go to School?

Going to school increases your employability. It also makes you eligible for higher paying jobs. Most companies favor candidates with a bachelor’s or master’s degree specializing in fashion management.

Fashion marketing courses are available around the world. Choosing to study in Asia Pacific has a few notable advantages:

– Affordable education and standard of living. By choosing a reputable fashion school, you will learn what you need. After graduation, you could return to your home country to work as a professional or start your business.

– Many countries in Asia Pacific have cheap production costs. Finding suppliers for your future career will be easy.

– Learn from the best in fashion cities like Hong Kong, Shanghai, Singapore and Bangkok.

All About Fashion

What is fashion? It’s about how you dress yourself and the manner on how you carry the dress.

It’s on how you style your clothes, cosmetics and also your behavior. Fashion is always changing, it has the power to transform an image and make a social statement. Fashion is an art form and it is not always expensive clothes. Fashion is developing a style. You can use fashion to express yourself, Mostly women are conscious about fashion trends on what is the latest fashion.

Designers and Celebrities are greatly influenced on what are the hottest trends in fashion. Fashion started with most genius and creative designers and followed with more popular designers. Examples Gabrielle Coco Chanel, Ives Saint Laurent, Gucci, Dolce, Fendi, Renne Lacoste, Hermes, Mui Mui, Karl Lagerfield, Christian Dior, Giorgio Armani, Donatella Versace, Ralph Lauren, Tommy Hilfiger, Givenchy, Donna Karan, Anna Sui, Nicole Miller, Betsy Johnson, Marc Jacobs, and many more. Fashion isn’t just what’s in; it’s also what’s out. You can find the most unique styles and most genius designers in Europe like Milan, Paris, Italy and Rome.

Most women follows fashion on magazines and by watching fashion shows, other imitates celebrity fashion. When you’re into fashion they call you “Fashaholic”, they are the one who always follows the hottest and newest fashion. Mostly the “Fashaholic” are the socialites, celebrities and even politicians. For me not all people who are into fashions are cool and look good on them. In Hollywood they are Fashion Police that review Celebrities fashions and comment if they are okay or not, who’s the worse dressed ever. Fashion police an individual who gives comments and suggestions whether people dress according to good taste or to fashion.

Advantage of being into fashion is you develop your personality and confidence. Trendy dressed people tend to attract more positive attention and vibes. That way, she does not have to feel conscious. It also makes you popular to your friends or to your community. But there is also some disadvantages of it like Fashion can consume money and resources that could be put to uses that help society more.

For me in my opinion fashion is not just about the latest and trends it how you carry the clothes and how you are proud to be just who you are. And being in is just a plus factor but it’s the consumer, who will decide what is “in” when they choose whether or not to buy into a trend. I’m not that into fashion I just wear what I am comfortable with and for me being Simple is FASHIONABLE. Simplicity is fashion you don’t have to pretend who you are not just to be in. Confidence is the key for you to be noticed. But I respect people who are into fashion I guess everybody has entitled for their own opinion and beliefs.

Fashion Marketing

The fashion industry is a prolific, burgeoning and multi-billion dollar industry. Every individual in society is a conscious or unconscious victim to fashion. Knowingly or unknowingly, everyone markets fashion through their own personal statement. Fashion marketing is an integral part of the fashion industry and an important tool to effectively communicate the largeness of the industry to its target audiences. The task of creating a seamless process of getting runway apparel to various fashion retailers, distributor and stores; that in turn will ensure that it reaches the end consumer. Creating consumer awareness towards the brands in the minds of shoppers, making lucrative schemes to lure the fashion aficionados into the stores is in totality what fashion marketing is encompassed of.

Fashion plays an all encompassing and integral part in adding to and enhancing the vanity quotient in an individual. On the whole fashion lends its charm and adds splendor, magnificence and color in society. Thanks to the propagation of fashion, various and diverse cultural groups are able to express themselves without the fear of being ridiculed. Fashion trends and styles are changing and evolving every day just as is society and culture. All the fashionistas and fashion conscious individuals who can afford to keep up with the changes have a great time. Fashion is cyclical in its nature and like a full circle trends and styles are repeated year after year albeit with its fair share of changes and tweaks.

The role of fashion is to enhance, embellish and adorn an individual. Apart from performing its necessary role of providing clothing to the physical form of an individual, it also helps to bring to the forefront their unique individuality. Fashion has no language or barrier but in fact it helps to integrate people of various cultures, ethnicities and races by bringing to the forefront their ideals, values and views. Apart from which it underlines the state of mind as well as the overall consciousness of individuals and groups.

Media has played an ever emerging and evolving role in the promotion and propagation of fashion. The latest trends, styles and designs, whether it is to do with apparel, footwear, beauty, technology, jewelry and art are all given equal exposure in print and electronic media for the discerning audiences. Media and journalism are tools which grab the attention of the end consumer and lure them towards buying the products. Apart from which, through print and electronic media, consumer and interested audiences get the latest information on their fingertips through advertising, public relation activities and exercises as well as journalism.

Fashion marketers are always willing to impart more and relevant information to the consumers and find newer ways to execute their knowledge. Fashion marketing performs a dual task by not only being an informer to the consumers on the latest information but by always utilizing that knowledge to create a noise and buzz in order to promote and eventually sell the product. Advertisements, advertorials, plugs and gimmicks are devised by fashion marketers to ensure visibility and sales of the product.

How to Start a Career in Fashion Illustrations?

Fashion design sketches and illustrations are among the cores of today’s fashion world. These simple sketches can be the next big thing on the runway. Aside from that, a designer who can create great fashion illustrations and transform these sketches to amazing clothing pieces will probably be next in line to Karl Lagerfeld, Marc Jacobs, and the others.

Aspiring fashion designers have to know the basics of sketching designs in order to get into the industry and jumpstart their careers. Fashion illustrators don’t only have careers in the fashion industry. They can also find employment in design studios, fashion houses, and even as freelancers.

Here are the steps that can help you in starting a career in fashion illustration:

Step 1: Passion and talent. Being in a creative job entails having a talent in drawing and also the passion in art. Not having the passion or the talent doesn’t really make anyone qualified to be in such an occupation. Passion and talent cannot be taught. It is innate and will definitely show in one’s illustrations. However, when one is passionate about art and fashion, practice can help in improving talent in drawing. Take the time to practice sketching every day to let the talent emerge.

Step 2: Fashion design sketching ability. Although drawing is similar in different industries, fashion sketching has a unique style to it. Body proportions must be correct and must also include the parts of the human body and its movements. Always take into consideration the ideal height in fashion for women, which is five foot and eight inches.

Step 3: Knowledge in illustrating software.Although many people still use the freehand in creating sketches, being knowledgeable in computer software, like the Adobe Illustrator and others, are oftentimes required in the job. This technical skill can help in creating designs easily that can be quickly shared. Those who aren’t adept in such software can learn the basics through online tutorials. This can help in cranking up technical skills to beef up one’s resume.

Step 4: Interpersonal skill. The fashion and creative industries work with different kinds of people. Those who want to be a fashion designer will have a variety of clients. This being said, a fashion illustrator will need to have people skills. One has to be able to work effectively with colleagues, clients, and partners no matter the difference in background or character. Aside from that, networking with these people is also important. This can help in growing the career and in meeting more people that will lead to more jobs and partnerships in the future.

Step 5: Get the tools.Before venturing out to this creative career, it is important to get all the bases covered and have all the essentials. These can be software, stencils, pencils, fabrics and other materials that are significant in being a fashion illustrator.

Step 6: Education and experience. Most of the designers and other people in the fashion industry took up degrees relating to the field. This will help you in getting the knowledge that you need, plus learn the theories of style and fashion. It is also essential to have on in order to break into the fashion world.

Aside from that, you will also need to have experience. An internship experience is a good start and will help you learn the ins and outs of fashion design firsthand. Having a vast work experience will let you get ahead of others.

Becoming what you dream of is not really easy, especially if many people would kill to be in the fashion industry. Just be equipped with the proper knowledge, skill, and experience and be ready for the long hurdle so you’re good to go. It’s a matter of sheer talent and determination to sketch your way to stardom.

Optimize A Fashion Website For Your Target Audience

The US fashion e-commerce industry has maintained a steep growth curve over the last four years. In 2013, apparel and accessories sales accounted for 17 percent of the total retail e-commerce sales in the US, and by 2016, it is predicted to become a 73 billion dollar market. The total revenues from the US fashion e-tail sector are expected to reach 86 billion dollars in 2018.

If you want to secure a lion’s share of the pie in this fast-growing industry, you cannot neglect your online audience. No wonder, from industry bigwigs to small luxury brands, all types of virtual fashion houses are striving to optimize their stores for new generation consumers, who are social media savvy, and essentially look into various online channels for inspiration.

The ‘optimum’ formula

Website optimization is all about enhancing your visibility among your target audience. As far as fashion sites are concerned, the task becomes doubly challenging for marketers, as they need to have an eye for fashion and a deep knowledge of digital marketing trends to be able to push products in markets that seem to get altered every six months.

Search engine optimization (SEO) and social media marketing (SMM) are the two pillars of any fashion website optimization strategy. However, before delving deeper into the subject of fashion site optimization, it is important to keep the following aspects of this niche industry in mind:

• Fashion industry is seasonal
• Creating real-life experience is the key
• Trends change here regularly
• Fashion is in the eye of the beholder

Fashion SEO

As ironical as it may sound, 19th century author and poet Oscar Wilde’s famous statement – Fashion is a form of ugliness so intolerable that we have to alter it every six months – holds true even to this day, which is why fashion store optimization becomes an overwhelming task for SEO companies. It takes time for websites to achieve organic ranking on the search engine results (SERP) page. Sometimes, it may even take six months to feature in the SERP page. The reason: Fashion trends are extremely short-lived, and are guided by the seasonal needs, while SEO companies are expected to get your website rank on the SERP page in less than three months time. To be able to rank on the first page of leading search engines – Google, Yahoo and Bing – by winter this year, when people will actually start searching for such keywords, companies have to start their SEO works at least three months in advance.

Given the unique nature of the industry, fashion SEO typically involves the following strategies for any given apparel category:

• In depth analysis of trend data to be months ahead of the industry with their optimization activities
• A lot of brainstorming to zero in on the right keywords, with an ability to predict the coming season’s top silhouettes, colors and product types
• Target keywords that are season-specific such as ‘Fall-winter fashion’, ‘Milan Fashion Week 2015’ and so on.
• Reference to fashion color report provided by Panton, the expert in color standardization

Bring In Real Life Experience

Online shopping is different from buying things in a brick and mortar store. In a real store, we can see and feel fabrics for their color and texture, or try clothes to check their fit. Fashion e-shops need to simulate these effects to present your product as realistically as you can. Recommend combinations to create a personalized look. For instance, if you are dealing with shades and glares you can use the virtual try-on facility, offered by some stores specializing in eye wear. The embedded software allows you to create a short video of your face, and then see how your chosen frame looks on you.

Optimize With Social Media

Reaching out to customers on social sites such as Facebook, Twitter and Pinterest can lead to massive increases in brand loyalty as well as in sales. Take a leaf out of fashion stalwarts including Burberry, Zara and Victoria’s Secret, who are capitalizing on the 400 million Facebook users and more than 22 million Twitter users to create ripples in the cyber world.

Below are a few inspiring strategies that top social media marketing companies are employing to enhance the viability of fashion brands:

Tailor your message for different demographics: Luxury handbag brand Michael Kors’ Instagram page boasts a combination of luxe product and lifestyle shots, while its Pinterest albums include topics like ‘style icons,’ ‘Michael’s style tips,’ and ‘history of American style’.

Provide an interactive experience: Burberry, the luxury couture brand makes it a point to unveil their collection on Twitter and Instagram before hitting the runway.

Tell an inspiring story about your brand: Christian Dior tried this by creating a ‘Secret Garden – Versatille’ storyline, painting a luxurious picture of its new collection.

Use stunning visuals: Zara that boasts 9,000 fans across their social channels, places great emphasis on sharing rich images of their latest collections, especially on Pinterest.

Provide real time customer service: Jeans and casual wear bigwig, Levi Strauss has really mastered the art of providing customer service in real-time.

“The best color in the whole world is the one that looks good, on you!” This statement by holds particularly true of fashion e-commerce website optimization. An impeccable fashion sense is not about following the trends blindly, but about taking cues from them, and tweaking them according to your looks and comfort to make a unique style statement. When you are optimizing a fashion e-commerce store, make sure you offer uniquely personalized fashion solutions. Remember, there is no one-size-fit-all dress in this world!

Making Your Own Fashion Statement

“The difference between style and fashion is quality.” – Giorgio Armani

Dressing rich on a limited budget and feeling great in whatever you wear, requires planning. Start by concentrating on the classics. These are fashions that have been around a long time and include straight pencil skirts, or A-line dresses that you dress up or down. Others include: blazers, silk blouses, pumps and pearls.

In planning what to wear, always know that clothes are more than protection from exposure to the wind, sun and rain, or a covering for public decency. Your clothing can be imaginative. Certain designs can entertain, attract, and tease the senses of the observer.

Think of your clothing not as lifeless textiles draped on lifeless figures, but as living, vital, fashion voices that reveal your own personality and individuality. These inventive and sometimes absurdly expensive yards of silk, wool, cotton, and man-made blends you have hanging in your closet, are not clothes until you put them on, move, and live in them. Clothes are designed to enhance a living, breathing, moving body.

BODY LANGUAGE

Imagine your garment as a decorative extension of your body. Now, create a mix of styles and ideas that describe unlimited statements. For example, when wearing a favorite outfit, you create an attractive statement by highlighting your best features. Another statement may be to hide figure “flaws” at the waist, hips, or bust line with unusual belts, sassy scarves, or eye-catching jewelry.

Your body language can be dramatic, professional, or athletic. When you see fashions displayed on a runway model, the effect is more exaggerated. Yet, this picture-view of a garment gives you a key in selecting modern, wearable fashions, and gives you suggestions on how to create your own taste and style.

THE EFFECTIVENESS OF TASTE

Taste may be discovered in any simple, well-designed garment. No garment can reveal its shape while hanging in a closet, or displayed on a rack in the department store. Taste is not limited to expensive, exclusive creations.

So, with each garment you purchase, it is up to you to create the finishing touch in a way that reveals what you want to say about your image.

For a true fashion statement, ask yourself these questions: Are the majority of your garments professional, glamorous, casual, classic, or sporty? Which part of your body do you emphasize or hide the most? What area can the garment be made more appealing with a touch of your own individuality or creativity?

The results can only be disastrous if you try to make tailored clothing look glamorous, and elegant clothing look severe or sporty. Sometimes your own individual tastes can create different styles. For example, wearing an oversized scarf across the shoulder or hip; pairing a maxi dress or skirt that has a deep center split over jeans or slacks.

THE PHYSICAL ELEMENTS OF FASHION

The physical concept of fashion then, may be the continuing process of change in styles that are accepted and followed by a substantial number of people in modern society. To succeed, these physical changes to fashions must take place many times during a fashion season.

What is it about fashions and their effectiveness, uniqueness, and creativity that can make you stand out among others? Is it the shape or the way the garment fits, hangs or falls naturally on your body? Is it the color and texture of the fabric? Or, is it the design and the way the garment is constructed?

It is the combination of all these elements that give your fashions their usefulness. Each element lends support in creating the means by which you develop your own individuality. And all of these elements should be used to help you create your complete fashion statement.

When making your fashion statement, remember that whatever fashion you choose to wear, be confident and wear it well! And always consider the effort and cost that go into the physical creation of your garment. Whether you are working with a limited budget, or have excess funds to shop, stay true to yourself.